The Marketing Area defines SVPAL services, recruits subscribers,
and assists them with value-added support services.
This area consists of the following groups:
Strategic Planning
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Develop long-term and short-term marketing strategies:
identify subscriber base and needs,
define product requirements and features,
and establish pricing.
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Develop strategies and materials to recruit new subscribers
and information providers,
including exploration of special user groups
which are part of SVPAL's primary mission.
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Develop strategies and materials to help subscribers
with financial, physical, and other limitations.
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Develop and implement strategies to recruit
information providers: identify providers and needs,
recruit providers, and post information or assist
providers with information posting.
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Develop strategies to obtain renewals from existing
subscribers and information providers.
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Perform (as needed) market research.
Sales
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Recruit new subscribers and information providers.
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Obtain renewals from existing subscribers.
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Post and maintain information about SVPAL
and Silicon Valley on public news groups and web sites,
as allowed.
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Pursue (as appropriate) other advertising.
Outreach
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Develop special community contacts and accounts,
primarily for those groups fitting
within the main SVPAL mission.
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Develop requirements and programs (products)
for special user groups.
Training
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Develop training class syllabuses and documentation
for new subscribers and update as SVPAL services change.
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Teach classes.
Content
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Post and maintain information about SVPAL and Silicon Valley
on SVPAL's menu, and web site.
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Assist SVPAL-based information providers
with information posting.
If you need more information about a group
within the Marketing Area or would like to volunteer
to help a group, please send a message
to the New Marketing Volunteer
web AT svpal.org
email address and state the group of interest.
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