The Marketing Area defines SVPAL services, recruits subscribers,
and assists them with value-added support services. This area consists
of the following groups:
Strategic Planning
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Develop long-term and short-term marketing strategies: identify subscriber
base and needs, define product requirements and features, and establish
pricing.
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Develop strategies and materials to recruit new subscribers and information
providers, including exploration of special user groups which are part
of SVPAL's primary mission.
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Develop strategies and materials to help subscribers with financial, physical,
and other limitations.
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Develop and implement strategies to recruit information providers: identify
providers and needs, recruit providers, and post information or assist
providers with information posting.
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Develop strategies to obtain renewals from existing subscribers and information
providers.
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Perform (as needed) market research.
Sales
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Recruit new subscribers and information providers.
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Obtain renewals from existing subscribers.
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Post and maintain information about SVPAL and Silicon Valley on public
news groups and web sites, as allowed.
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Pursue (as appropriate) other advertising.
Outreach
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Develop special community contacts and accounts, primarily for those groups
fitting within the main SVPAL mission.
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Develop requirements and programs (products) for special user groups.
Training
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Develop training class syllabuses and documentation for new subscribers
and update as SVPAL services change.
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Teach classes.
Content
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Post and maintain information about SVPAL and Silicon Valley
on SVPAL's menu, and web site.
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Assist SVPAL-based information providers with information posting.
If you need more information about a group within the Marketing Area or
would like to volunteer to help a group, please send a message to the
New Marketing
Volunteer
email address and state the group of interest. |
