The Marketing Area defines SVPAL services, recruits subscribers,
and assists them with value-added support services.
This area consists of the following groups:
Develop long-term and short-term marketing strategies:
identify subscriber base and needs,
define product requirements and features,
and establish pricing.
Develop strategies and materials to recruit new subscribers
and information providers,
including exploration of special user groups
which are part of SVPAL's primary mission.
Develop strategies and materials to help subscribers
with financial, physical, and other limitations.
Develop and implement strategies to recruit
information providers: identify providers and needs,
recruit providers, and post information or assist
providers with information posting.
Develop strategies to obtain renewals from existing
subscribers and information providers.
Perform (as needed) market research.
Recruit new subscribers and information providers.
Obtain renewals from existing subscribers.
Post and maintain information about SVPAL
and Silicon Valley on public news groups and web sites,
Pursue (as appropriate) other advertising.
Develop special community contacts and accounts,
primarily for those groups fitting
within the main SVPAL mission.
Develop requirements and programs (products)
for special user groups.
Develop training class syllabuses and documentation
for new subscribers and update as SVPAL services change.
If you need more information about a group
within the Marketing Area or would like to volunteer
to help a group, please send a message
to the New Marketing Volunteer
web AT svpal.org
email address and state the group of interest.
Post and maintain information about SVPAL and Silicon Valley
on SVPAL's menu, and web site.
Assist SVPAL-based information providers
with information posting.